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What to Look for in an SEO Freelancer

Search Engine Optimization (SEO) is a vital element of digital marketing that helps websites rank higher on search engines. As businesses continue to compete in the online space, the need for SEO freelancers becomes increasingly important. Hiring a skilled SEO freelancer will help your website to rank higher in search engine results, drive more traffic and increase your online visibility. However, finding the right SEO freelancer can be daunting, particularly if you don’t know what to look for. In this article, we’ll explore what to look for in an SEO freelancer so that you can make an informed choice.


One of the most important factors to consider when looking for an SEO freelancer is their experience. You should ask about the number of years they’ve worked in the industry and the different projects they’ve worked on. This will give you a good idea of how knowledgeable they are and their level of expertise.

Skills and Knowledge

A good SEO freelancer should have a sound understanding of the latest SEO techniques and trends. This includes being familiar with Google’s algorithms, keyword research, on-page optimization, link building, and content creation. They should also have excellent communication skills to communicate their strategies and work effectively with your team.


Before hiring an SEO freelancer, you should ask to see their portfolio. A portfolio will give you a sense of the freelancer’s style and the type of work they’ve done in the past. You can also use their portfolio to assess their skills and experience, helping you to determine if they’re a good fit for your project.

References and Reviews

As with any freelancer or service provider, it’s important to check references and reviews. You can ask the freelancer for references from previous clients and reach out to them to get their feedback. You can also read reviews on platforms such as Upwork, Freelancer and other online platforms where SEO professionals and freelancers post their experiences.


Pricing is another aspect to consider when hiring an SEO freelancer. While you don’t want to skimp on quality, you also don’t want to overpay for services. It’s important to get quotes from different SEO freelancers and compare them. This way, you can ensure that you’re getting a fair and reasonable price for their service.


When looking for an SEO freelancer, experience, skills, portfolio, references, and pricing are all important factors to consider. By focusing on these key elements, you’ll be able to find a skilled and knowledgeable SEO freelancer who can help your website rank higher on search engines, driving more traffic and increasing your online visibility. Ultimately, finding the right SEO freelancer can be time-consuming, but it will be well worth the effort in the long run.

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