If you’re looking to increase the visibility and ranking of your website on major search engines, then you should definitely consider implementing advanced on-page SEO techniques. With Google algorithms constantly evolving and becoming more sophisticated, it is no longer enough to just have a website with a good design and a set of decent keywords. You need to be more strategic and deliberate with your SEO efforts.
Here are some advanced on-page SEO techniques that can help you unleash your website’s full potential:
1. Optimize for User Intent
Google’s primary objective is to deliver high-quality, relevant, and personalized search results that match the intent of the user query. Therefore, it is important to understand the intent behind the keywords that your audience is searching for and optimize your content accordingly. Develop content that specifically targets their search intent.
One way to do this is to identify the different types of searches that users make (such as informational, transactional, navigational, etc.) and tailor your content to each type. For example, if someone is searching for “best running shoes,” creating a product review or a comparison guide would be more valuable to them than a blog post about your fitness routine.
2. Prioritize Page Speed
Page speed not only impacts user experience, but it also affects your website’s ranking on search engines. According to Google, a website’s page speed is a ranking factor. A faster website may rank higher than a slower one. Potential visitors may leave your website if it takes too long to load, and search engines will interpret that as an indication that visitors are not happy with the content.
3. Utilize Structured Data Markups
Structured data markups provide search engines with additional information about your website’s content. This includes items such as contact details, reviews, and product pricing. Adding structured markups to your website can help search engines display your content in rich snippets, which can capture the attention of users and lead to an increase in click-through rates.
Schema.org provides a comprehensive guide to implement structured data markup. Google Structured Data Testing Tool and Google Structured Data Markup Helper allow you to preview and validate structured data markups before publishing them to your website.
4. Optimize Images and Videos
Images and videos are essential in making a website engaging and dynamic. However, if they’re not optimized, they can slow down your website and affect its ranking.
To optimize images, ensure that they are compressed and that their file size is reduced. Use descriptive alt tags, which allows search engines to understand the content on the image. Additionally, create descriptive video titles and descriptions to aid search engines in understanding the content of your videos.
5. Conduct Comprehensive Keyword Research
Keyword research involves finding the most profitable and high-traffic keywords that your website’s visitors are looking for. By conducting comprehensive keyword research, you can identify keywords that have less competition and align with your website’s products and services.
Make use of keyword research tools such as Google Keyword Planner, SEMRush, and Ahrefs to identify profitable and relevant keywords in your industry. Optimize your content by placing the chosen keywords in the headlines, meta descriptions, and body of your content.
With the right on-page SEO strategies in place, you can take your website to the next level and achieve higher ranking on search engines. Remember to keep up with the ever-evolving Google algorithms and continue experimenting with new techniques to determine what works best for your website.