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In today’s digital age, building a website is not only about designing an attractive webpage, but it is also about ensuring the website’s success in the search engine results pages (SERPs). To achieve success, website owners must undertake comprehensive keyword research to develop an informed keyword strategy. In this article, we will discuss some of the best keyword research tools available in the market and how they can help you unleash your website’s potential.
Google Keyword Planner
Google Keyword Planner is a free tool owned by Google Ads that enables users to search for keywords and understand their search volume, competition, and cost-per-click (CPC) data. It is widely regarded as one of the best keyword research tools in the market, considering it uses Google’s search engine data. The tool allows users to enter a keyword or a website URL and generates a list of related keywords with search volume data, competition, and CPC estimates.
SEMrush
SEMrush is an all-in-one marketing toolkit, from which a keyword research tool is just one of the many features. SEMrush is widely recognized as one of the most comprehensive research tools on the market, providing data on keyword volume, keyword difficulty, competition, and more. With SEMrush, users can search for keywords, track keyword performance, and analyze competitors. SEMrush also allows users to view estimated CPC data, so it is an excellent tool for PPC campaigns.
Ahrefs
Ahrefs focuses on SEO analysis and boasts one of the most extensive databases of backlinks and keywords globally. Ahrefs keyword research tool provides data on a keyword’s search volume, organic traffic potential, and the competition level of the keyword. Similar to SEMrush, Ahrefs also offers a comprehensive suite of SEO tools designed to help users improve their website’s search engine results.
Moz
Moz is a popular SEO tool that offers various features, including keyword research, site audits, and link analysis. Moz provides data on keyword volume, competition, and difficulty, enabling users to identify keywords that are more comfortable to rank for. The tool also features a special section called “Keyword Explorer,” where users can analyze and compare keywords, track their rankings, and get keyword suggestions.
LongTailPro
LongTailPro is a specialized keyword research tool designed explicitly for creating long-tail keyword strategies. Long-tail keywords are longer phrases more specific to a particular topic, and they tend to have lower competition, making them easier to rank for. LongTailPro allows users to find low-competition long-tail keywords and generate new keyword ideas, making it an effective tool for niche websites.
Conclusion
Keyword research is a crucial aspect of SEO and essential to the success of your website. By utilizing some of the best keyword research tools available in the market, such as Google Keyword Planner, SEMrush, Ahrefs, Moz, and LongTailPro, website owners can unleash their website’s potential and improve search engine rankings. With the ability to identify the right keywords, website owners can create content that resonates with their target audience and saves their website from just being invisible to being discovered.
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