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The Ultimate Technical SEO Checklist to Ensure Your Site’s Success

As more and more businesses switch their marketing efforts online, it’s becoming increasingly important to focus on technical SEO. While traditional SEO was largely focused on keywords and backlinks, technical SEO is all about optimizing the technical aspects of your website to ensure that it is easily crawlable and indexable by search engines. This can be a daunting task, but we’ve put together the ultimate technical SEO checklist to help you get started.

1. Check for duplicate content

Duplicate content can cause ranking issues and confuse search engines about which page is the “correct” one to rank. Use a tool like Siteliner to scan your website for duplicate content, and consolidate or delete any pages that are too similar.

2. Analyze your crawlability

Make sure that search engine crawlers can fully navigate and index your website. Run a crawl test through a tool like Screaming Frog, and look for any errors or issues that might prevent crawlers from finding and indexing your pages.

3. Optimize your website speed

Site speed is a key ranking factor, so make sure your website is as fast as possible. Use a tool like GTMetrix to get a detailed analysis of your website speed, and address any issues or recommendations for improvement.

4. Optimize your site architecture

Your site architecture should be easy for both users and search engines to navigate. Use clear and specific categories and subcategories that accurately reflect the content on your website, and make sure every page is no more than three clicks away from the homepage.

5. Ensure proper use of headers and meta tags

Headers and meta tags are essential for both user experience and search engine optimization. Each page on your website should have one unique H1 tag, and meta tags should include the page’s meta description, title tag, and canonical URL.

6. Implement structured data markup

Structured data markup can significantly improve the appearance of your website’s search engine results, making it easier for users to find and click on your website. Use a tool like Google’s Structured Data Test Tool to check your website’s markup, and implement any necessary changes.

7. Check for broken links

Broken links can harm your website’s SEO and user experience. Use a tool like Broken Link Checker to scan your website for any broken links, and address them promptly.

By completing the above checklist, you’ll be well on your way to creating a technical SEO-optimized website that will rank high in search engine results. Remember that SEO is a continuous process, so it’s important to regularly check and update your website’s technical aspects to ensure continued success.

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