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The Dos and Don’ts of Link Building: Best Practices to Follow

Link building is an essential aspect of search engine optimization (SEO). It involves getting other websites to link to your website to improve your ranking on search engine results pages (SERPs). However, link building is not as simple as just getting a ton of links. There are dos and don’ts that need to be followed if link building is to be successful. Keep reading to find out the best practices to follow when link building.

DO: Write Quality Content

The foundation of link building is quality content. Websites will only want to link to your website if it offers valuable and useful content. Your content should be well-written, informative, and engaging. As a result, other websites will want to link to your website as a reference for their readers.

DO: Guest Blogging

Guest blogging is a great way to get links to your website. It involves writing articles for other websites and including a link to your website in your author bio or within the article. The key to successful guest blogging is finding websites with a similar audience to your website. This ensures that the links you get are relevant and valuable.

DO: Utilize Social Media

Social media is an excellent way to promote your content and get backlinks. You can share your content on social media platforms to generate interest and attract links. Additionally, if your content is shared by others on social media, it increases the chances of getting more links.

DO: Use Relevant Anchor Text

Anchor text is the clickable text within a hyperlink. It is essential to use relevant anchor text that describes the content being linked. This helps search engines understand what the content is about and improve its ranking on SERPs.

DON’T: Buy Links

Buying links is a violation of Google’s guidelines and can result in penalties or even getting your website banned. Paid links are considered spam and can negatively affect your website’s ranking.

DON’T: Engage in Link Farms

Link farms are a group of websites that exist solely to link to other websites, mainly for SEO purposes. These websites are low quality and are often penalized by search engines. Avoid engaging in link farms as they can harm your website’s ranking.

DON’T: Use Irrelevant Links

Relevance is a critical aspect of link building. Links from irrelevant websites will do more harm than good. Ensure the links you get are from relevant websites with a similar niche to your website.


Link building should be done with caution, keeping in mind the dos and don’ts of the practice. Although it may take longer, opting for the right approach with quality content, relevant anchor text, and guest blogging will yield significant gains in the long run. Stay away from spammy tactics like buying links, link farming, and irrelevant links that could negatively impact your website’s ranking on SERPs.

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