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Technical SEO Audits 101: What You Need to Know for Your Website’s Health

As a website owner, it’s critical to ensure your site is healthy and optimized for search engines. Technical SEO audits provide an in-depth analysis of website performance and identify areas for improvement. Below are some essential things you need to know about technical SEO audits to keep your website healthy.

What is Technical SEO?

Technical SEO refers to the process of optimizing a website’s technical infrastructure to improve its search engine rankings. Technical SEO mainly focuses on website speed, structure, mobile-friendliness, security, and more. Technical SEO is crucial to improve crawlability, indexing and visibility of your website.

Why are Technical SEO Audits Important?

Technical SEO audits are crucial to identify technical issues that may be hindering your website from ranking well in search engines. The audit can serve as a baseline for ongoing SEO efforts and can help to avoid potential issues. By identifying technical problems and fixing them, your website will be in better shape to rank well in search engine result pages (SERP).

What Does a Technical SEO Audit Include?

Technical SEO audit includes analyzing the website from an SEO perspective, including site speed, website architecture, website security, website mobile-friendliness, website indexing, and crawlability. In technical SEO audit, SEO specialists audit the website from a technical point of view. They check website URLs, page titles, meta descriptions, images, Alt tags, technical crawlability issues, server response codes, sitemaps, structured data, and more.

How to Conduct a Technical SEO Audit?

Technical SEO audits can be overwhelming and time-consuming tasks, but breaking it down into smaller steps can help make it more manageable. Below are some of the essential steps of conducting a technical SEO audit:

1. Website Speed Test: Website speed influences user experience, bounce rates, and ranking. Use tools such as Google PageSpeed Insights, GTmetrix to check website speed.

2. Website Structure: Analyze website structure, including internal linking, URL structure, and categories. Make sure pages are interlinked and content is easy to navigate.

3. Website Mobile-Friendliness: With the rise of mobile devices, having a mobile-friendly website is essential. Check your website’s mobile responsiveness using Google’s Mobile-Friendly Test tool.

4. Website Security: Website security is vital to protect your website from cyber-attacks. Ensure your website has an SSL certificate installed to provide safe and secure browsing experience for customers.

5. Website Crawlability: Use a website crawler tool such as Screaming Frog or Ahrefs to crawl through your website to identify and fix crawl errors, broken links, missing meta titles, and meta descriptions.

In conclusion, technical SEO audits are crucial for keeping websites healthy and optimized for search engines. It helps identify technical issues of the website and improve crawlability and indexing in search engines. If you’re not proficient with technical SEO audits, consider seeking the help of an SEO specialist to get your website on track. Keep your website healthy and stay ahead of your competitors by ensuring your website’s technical infrastructure is up to standard.

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