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Mastering the Art of Keyword Research with Google’s Planner Tool

Keyword research plays a vital role in online marketing. Every online marketer knows that finding the right keyword is essential for the success of their online business. Keywords are the foundation of search engine optimization (SEO), and mastering their research is imperative. Google’s Planner Tool is one of the most effective tools for conducting keyword research. In this article, we will explore various techniques that can help you use the Google Planner Tool to master the art of keyword research.

Understanding the Google Planner Tool

Google’s Planner Tool is a keyword research tool that allows online marketers to search for relevant keywords for their business. The tool is free to use and offers valuable insights into the search patterns of various keywords. This tool helps online marketers find suitable keywords that can increase their website’s visibility and get them ranked higher on search engines.

To use the Google Planner Tool, you need to have an active Google Ads account. Once you are logged in, click on the Tools & Settings option and select Keyword Planner from the drop-down menu.

Using the Google Planner Tool for Keyword Research

Here are a few techniques you can use to master the art of keyword research using the Google Planner Tool:

1. Identify your target audience

To find the right keywords, you must know your target audience. Start by identifying their online behavior patterns, what they search for, and how they search for it. This will help you tailor your keywords to suit their interests, and your website will rank higher in search results.

2. Use seed keywords

Enter seed keywords in the Planner Tool’s search box to find relevant keywords for your business. Seed keywords refer to the primary keywords that you want to target. For instance, if you want to sell leather shoes, then “leather shoes” would be your seed keyword. The Google Planner Tool will generate hundreds of keyword ideas based on your seed keyword.

3. Analyze keyword competition

Before choosing a keyword from the generated list, analyze the competition for the keyword by looking at its search volume, competition rate, and Cost Per Click (CPC). A keyword with high search volume and low competition is ideal. Keywords with a high CPC indicate that the keyword is highly competitive, and it may not be the best choice for your business.

4. Group related keywords

Group related keywords together to avoid keyword cannibalization. Keyword cannibalization is when you have multiple pages on your website targeting the same keyword. This confuses search engines and negatively impacts your website’s ranking. Use the Google Planner Tool to group similar keywords together and assign them to specific pages on your website.


Mastering the art of keyword research is essential for the success of your online business. The Google Planner Tool offers tremendous value to online marketers looking to find relevant keywords for their website. Use the techniques outlined in this article to make the most of the Google Planner Tool and optimize your website’s ranking on search engines. Remember, keyword research is an ongoing process, and you must revisit your keyword strategy regularly to stay ahead of your competitors.

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