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Link Building Techniques That Stand the Test of Time

Link building is an essential aspect of SEO that has been around for years. It involves acquiring links from other websites to your site. Quality backlinks can increase your website’s authority and improve its search engine ranking. However, not all link building techniques are effective, and some can even harm your site’s SEO. In this article, we will discuss link building techniques that stand the test of time and still work in 2021.

1. Guest posting

Guest posting is one of the most effective link building techniques that has been around for decades. It involves creating content for other websites in your niche and getting a link back to your site in return. Guest posting helps you reach a new audience, build relationships with other bloggers, and improve your site’s authority. However, ensure that you only post on high-quality websites that have a good reputation.

2. Broken link building

Broken link building is a strategy that involves finding broken links on other websites and offering to replace them with your content. This not only helps the other website fix their broken link but also provides you with an opportunity to gain a new backlink. However, for broken link building to be effective, you need to create high-quality content that is relevant to the page with the broken link.

3. Infographics

Infographics are a visual way to present information and data. Infographics have been a popular content marketing strategy for a long time, and they can also be an effective link building technique. Infographics are easy to share, and they often provide valuable information that other sites want to share with their audience. When you create an infographic, make sure it includes a link back to your site.

4. Testimonials

Testimonials are another great link building technique that can improve your website’s authority. You can reach out to companies whose products or services you have used and offer to write a testimonial in exchange for a backlink. Testimonials provide social proof to potential customers and also help the company you are endorsing.

5. Skyscraper technique

The skyscraper technique involves finding high-performing content in your niche and creating something better. You then reach out to websites that have linked to the original content and offer them your better version. This technique requires creativity and effort in creating high-quality content, but it can be a highly effective link building strategy.


Link building is a crucial aspect of SEO that requires time and effort. By using these link building techniques that stand the test of time, you can improve your website’s authority and search engine ranking. However, always remember to focus on quality over quantity, create high-quality content, and only build links from reputable websites. By following these guidelines, you can build a strong backlink profile that will stand the test of time.

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