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Link Building in 2021: The Latest Trends and Best Practices for Better Rankings

Link building is an essential aspect of every SEO strategy since it can enhance the online visibility of a particular website. In the current times, link building has become more challenging, and SEO professionals have to explore new ways to acquire quality links. Here are the latest trends and best practices for a better ranking in 2021:

1) Create high-quality content:

Creating quality content is crucial for any website targeting organic traffic. High-quality content can naturally attract links, and it increases the probability of getting high-authority backlinks.

2) Focus on Local & Niche Directories:

Getting listed on local directories can help businesses rank better in local searches. Niche directories can help in distributing content to specific audiences and can result in higher link relevancy.

3) Leverage the Power of Social Media:

Social media platforms can be used to engage with people in different niches. Sharing interesting, educational and engaging content can attract shared links, increasing the exposure of the website and building its online authority.

4) Guest Blogging:

Guest blogging can help a website gain quality links from influential blogs. It is essential to create high-quality content and avoid spammy practices when engaging in guest blogging.

5) Infographics and Visual Content:

Infographics and visual content can help a website earn backlinks as people generally like sharing content in this form. Visual content should be highly informative and valuable to the audience, making them more likely to share it.

6) Avoid Low-quality Links:

Websites should avoid low-quality links to their site. They could decrease the website’s ranking since Google doesn’t favour websites with such low-quality links. They can avoid them by checking their link profile and disavowing low-quality links.

7) Consider Internal Linking:

Internal linking is a technique of creating links within the website that point to other pages within the website. It can help improve the page ranking and help users navigate the website quickly.

In conclusion, the above practices can help in developing a well-rounded link-building strategy. Building quality links is a gradual process that needs constant attention to remain sustainable. Aiming for quality over quantity is essential since a few authoritative links can boost a website’s online credibility, leading to better ranking on the Search Engine Result Pages (SERPs).

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