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Link Building in 2021: A Guide to Creating a Strong Backlink Portfolio

As the digital landscape constantly evolves, search engine optimization (SEO) remains a crucial component of online marketing. With Google’s ever-changing algorithms, link building has become increasingly complex and challenging. Nevertheless, building a robust backlink portfolio remains critical to improving your website’s search engine ranking, driving organic traffic and boosting your domain authority.

In this guide, we’ll explore some practical tips to help you create a strong backlink profile in 2021.

1. Focus on quality

In the past, quantity was the driving force behind link building. However, times have changed, and quality reigns supreme. In 2021, it’s crucial to focus on getting genuine, high-quality backlinks from authoritative websites. To achieve this, create top-notch content that other websites would want to link to. Quality content could be in the form of blog posts, infographics, case studies, and research studies, among others.

2. Leverage guest blogging

Guest blogging allows you to write for other websites in your industry, with a link back to your website. This not only helps you to gain high-quality backlinks but also allows you to reach a new audience. As you pitch your post ideas, ensure that you tailor your content to that website’s audience and adopt their tone to make your post more relevant and engaging.

3. Broken link building

Broken link building involves finding broken links on other websites and offering a relevant replacement link on your website. To execute this strategy, you can use tools such as Google Chrome’s Check My Links, Majestic, or Screaming Frog. By finding broken links and suggesting solutions, you can earn high-quality backlinks while helping to improve the user’s experience on that website.

4. Use social media

Social media platforms such as Twitter, Facebook, and LinkedIn can help you build your backlink portfolio. By sharing your content on social media, you increase the chances of getting your content seen and used by other websites. While social media links are no-follow links (which means they do not pass on link juice to your website), they are still a valuable source of traffic and audience engagement.

5. Collaborate with influencers

Influencer marketing is an effective way to reach a new audience and build high-quality backlinks. By partnering with influencers in your industry, you can earn relevant and credible backlinks. Influencers have a massive following, which means that their earned links are likely to be valuable and authoritative.

6. Monitor your backlinks

Regularly monitoring your backlinks is essential in ensuring you maintain high-quality backlinks, and identifying and removing any negative links. Online tools such as Ahrefs, Majestic, and Moz can help you keep track of your backlinks’ health, which can guide your decision-making processes as you plan your link building strategy.

In conclusion, creating a strong backlink portfolio in 2021 requires a focus on quality, relevance, and genuine outreach. By adopting tactics such as guest blogging, broken link building, social media marketing, and influencer outreach, you can build a robust backlink profile that drives organic traffic, improves your search engine ranking, and boosts your domain authority.

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