As a website owner, you always want to boost your traffic, and one of the best ways to do that is by optimizing your site for search engines. Search engine optimization or SEO is a long-term strategy that involves various techniques, but one of the most crucial aspects of it is keywords research. This is where Google Keyword Planner comes in handy.
Google Keyword Planner is a free tool provided by Google that helps users to find and research keywords related to their business or niche. It enables website owners to determine the keywords that people are searching for, and how frequently they use them. With these insights, website owners can create content that is more relevant to their target audience, and rank higher in the search engine results pages (SERPs).
Here’s a step-by-step guide on how to use Google Keyword Planner to boost your website’s traffic:
Step 1: Sign Up for Google Ads Account
Before you can use Google Keyword Planner, you need to sign up for a Google Ads account. The good news is, it’s free to sign up, and you don’t necessarily have to run ads to use the tool. Once you’ve signed up, log in to your account.
Step 2: Access Keyword Planner
From your Google Ads dashboard, click on the ‘Tools & Settings’ icon, and select ‘Keyword Planner’ from the dropdown menu.
Step 3: Start a New Keyword Search
Click on the ‘discover new keywords’ button. Here, you’ll find four options: ‘Search for new keywords using a phrase, website, or category,’ ‘Get search volume and forecasts,’ ‘Enter or upload keywords to see how they perform,’ and ‘Multiple keyword lists to get new keyword ideas.’ Choose the option that best meets your needs.
Step 4: Enter Your Seed Keyword(s)
Enter a seed keyword or phrase that you want to research, and click on the ‘Get Started’ button. You can add up to ten seed keywords at a time. The tool will then generate a list of related keywords that you can use in your content.
Step 5: Analyze the Results
Review the results and analyze the various metrics provided such as the search volume, competition, and suggested bid. The search volume indicates how frequently people are searching for a particular keyword, while the competition metric represents how difficult it is to rank for that keyword. The suggested bid shows how much advertisers are willing to pay for a click on that keyword.
Step 6: Choose the Right Keywords
Choose the most relevant and high-traffic keywords that are relevant to your site and include them in your content. However, don’t stuff your content with too many keywords, as it could be seen as spammy by Google, and hurt your rankings.
In conclusion, Google Keyword Planner is an effective tool that can help you improve your website’s traffic through keywords research. By using it, you can identify the best keywords to use in your content, and rank higher in the SERPs. However, remember that keywords research is only one aspect of SEO, and you need to complement it with other strategies to achieve long-term results.