YouTube is a highly competitive platform, and finding high-ranking keywords can give you a significant boost in visibility and increase your chances of growing your channel. But with millions of videos out there, how do you find the right keywords to optimize your YouTube videos for search? Here are some strategies to help you find high-ranking keywords to boost your YouTube presence:
1. Use YouTube’s auto-suggest feature:
When you start typing a search term on YouTube, the platform suggests related queries that users have searched for that are related to your topic. These suggestions are potential keyword ideas that can boost your video’s rank if included in your title, tags or description. Start typing a broad keyword that relates to your video and see what suggestions YouTube provides.
2. Research your competition:
Find videos that have similar content as yours and research their titles, tags, and descriptions to identify the keywords they’re targeting. Identify the keywords that are common in all of these videos and include them in your videos’ titles and descriptions. You can use online tools such as TubeBuddy or VidIQ to gather data and insights into your competitors.
3. Use Google trends:
Google trends is an excellent way to gather data on search volumes of specific keywords around the world. Type in a keyword that you want to target and see how the search volume has varied over time. You can use this data to identify trends and popular topics that can inspire your video content. You can also narrow the search criteria to specific locations or time periods.
4. Use keyword research tools:
Keyword research tools such as Ahrefs, Moz, and SEMrush can help you find high-ranking keywords and search volumes for specific keywords. These tools provide data on phrases that people search for on YouTube, Google, Bing, and other search engines. You can use this information to identify potential keywords with high search volumes and low competition, which are easier to rank for.
5. Use long-tail keywords:
Long-tail keywords are phrases that are specific to your video’s topic and often have less competition than broad keywords. By using long-tail keywords in your titles, tags, and descriptions, your video will not only rank better for the keyword, but it will also attract viewers who are more likely to engage with your video.
In conclusion, finding high-ranking keywords takes time, research, and experimentation. Try out different strategies to see which ones work best for your channel, and most importantly, create quality content that will engage your audience. With the right keywords and content, your YouTube presence can grow significantly, helping you to achieve your goals on this popular platform.