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Technical SEO is the practice of optimizing a website’s technical aspects so that it can rank better in search engines. A technical SEO audit ensures that your website is functioning optimally and complies with search engine guidelines. Conducting a technical SEO audit can help improve your website’s performance, generate more traffic, lead to better visibility in search engines, and better understand how to enhance user experience. Here’s a step-by-step guide on how to conduct a technical SEO audit:
Step 1: Crawl your website
Start by crawling your website using a tool such as Screaming Frog or SEMrush. Crawling your website will help you identify technical issues such as broken links, missing pages, and duplicate content. It will also give you an overview of your website’s structure, which will help you identify where gaps exist, and how to optimize them better for search engines.
Step 2: Analyze your website’s performance
Next, you’ll need to analyze your website’s performance using tools such as PageSpeed Insights, GTmetrix, or Pingdom. These tools will help you identify technical issues that affect your website’s performance, such as page load time, browser caching, or server response time. They will also provide you with insights on how to resolve these issues, such as compressing images or optimizing CSS.
Step 3: Check for duplicate content
Duplicate content can cause problems for your website’s ranking. Conduct a search for duplicate content using a tool such as Copyscape or Siteliner. Fixing duplicate content can be resolved through canonical tags, redirects, or by removing unnecessary pages from your website.
Step 4: Check for mobile responsiveness
Mobile responsiveness is a critical ranking factor that can affect your website’s visibility in search engines. Check if your website is mobile-responsive using Google’s Mobile-Friendly Test tool. Mobile-responsiveness can be achieved by implementing responsive design or creating a separate mobile website.
Step 5: Check for broken links
Broken links can negatively impact your website’s user experience, and search engines will have difficulty indexing your website. Check for broken links using a tool such as Broken Link Checker, and fix them by redirecting to relevant pages or removing them entirely.
Step 6: Check for indexation issues
Indexation issues can cause your site pages to not appear in search engines’ results pages. Check for indexation issues by conducting a Google site search and analyzing your website’s robots.txt file. You can exclude pages you don’t want to be indexed or submit a sitemap to Google Search Console to improve your website’s indexing.
Step 7: Check for schema markup
Schema markup is code that helps search engines better understand your website’s content. Check if your website has schema markup using Google’s Structured Data Testing tool. By implementing schema markup correctly, search engines can help your website rank better in search engine results pages.
Step 8: Use Google Search Console
Google Search Console is a valuable tool for tracking your website’s performance and identifying technical SEO issues that need resolving. Use Google Search Console to identify crawl errors, track your website’s search performance, and optimize your website’s pages for specific keywords.
In conclusion, conducting a technical SEO audit is a critical process that webmasters should perform regularly. By analyzing your website’s technical aspects, you can identify and resolve issues that prevent your website from ranking well. Use this step-by-step guide as a blueprint for conducting your website’s technical SEO audit.
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