SEO or Search Engine Optimization is a technique that is widely used around the world to optimize online content to rank higher in search engine results. There are two primary techniques involved in SEO, namely On-page SEO and Off-page SEO. In this article, we will discuss the fundamentals of On-page SEO, focusing on meta tags, and keyword density.
The importance of On-page SEO cannot be overstated. It helps search engines understand the context of your content and increase the likelihood of appearing in relevant search engine results pages (SERPs). On-page SEO includes optimizing the structure of your content, URLs, meta tags, images, and multimedia, as well as the code structure of your website. Let’s explore the two fundamental techniques involved in On-page SEO.
Meta tags provide information about a webpage’s content that can’t be seen on the page itself. The most crucial meta tags related to On-page SEO are Title Tags, Description Tags, and Header Tags.
Title tags are the most essential meta tag in On-page SEO. They are HTML elements that display the title of a webpage on SERPs. It should be 50-60 characters long, and a maximum of 70 characters. Ensure that it includes primary keywords relevant to your content and is user-friendly.
Description tags provide a brief summary of a webpage and are displayed in SERPs after the title tag. It should be no longer than 155 characters, include keywords, and be compelling. A well-crafted description tag can increase click-through rates (CTR) and attract more visitors.
Header tags are the HTML elements that display the webpage’s titles and subheadings. It ranges from H1 to H6 tags, with H1 being the most critical element. Ensure that you use only one H1 tag and use primary and secondary keywords appropriately to help search engines understand the structure and context of your content.
Keyword density is the percentage of times a keyword appears in your content in relation to the number of words. Too high a keyword density can be flagged as spam by search engines, while too low a keyword density won’t have an impact on your content’s ranking. The ideal keyword density should range from 1.5% – 2.5%.
In conclusion, On-page SEO plays an essential role in ranking content higher in SERPs. Optimizing meta tags and keyword density is fundamental to effective On-page SEO. Hence, by crafting well-optimized meta tags and maintaining a healthy keyword density, you will achieve better SERP rankings and attract more traffic to your website.