As the internet continues to evolve, so does the field of search engine optimization (SEO). Technical SEO is one of the most important aspects of SEO because it deals with the behind-the-scenes factors that influence a website’s ability to rank on search engine results pages (SERPs). Without proper technical SEO, your website may never get the visibility it deserves.
If you’re planning to conduct a free technical SEO audit of your website, there are several crucial factors you need to consider. Here’s a checklist that will help you ensure that your website has good technical SEO and is optimized for search engine visibility:
1. Website Speed
Website speed is one of the primary factors that influence user experience and search engine rankings. Google has repeatedly stated that faster-loading websites tend to rank higher in search engine results pages. Use tools like Google PageSpeed Insights or GTmetrix to analyze your website’s loading speed and identify any performance bottlenecks that need attention.
2. Mobile Responsiveness
Google has been encouraging websites to be mobile-friendly for quite a while now, and it should come as no surprise since the majority of internet traffic now comes from mobile devices. A mobile-responsive website means that the layout and design of the website adjust to the screen size of the device it is being viewed on. This helps to prevent the user from having to pinch and zoom to navigate the website. You can use tools like Google Mobile-Friendly Test to see if your website is mobile-responsive.
3. Website Security
Website security is another important factor that impacts user experience and SEO. Google has been aggressively pushing towards a more secure web and has stated that websites with SSL certificates (HTTPS) generally have an advantage in search engine rankings. Use a website scanner like Qualys SSL Labs to test your website’s security and compliance.
4. On-Page SEO
On-page SEO involves optimizing individual pages on your website using a range of techniques like optimizing title tags, meta descriptions, header tags, and internal linking. It is critical to make sure your on-page SEO is spot on since it helps search engines better understand what your content is about.
5. Website Architecture
Good website architecture is essential for both user experience and search engine visibility. You need to focus on factors like URL structure, internal linking, and page hierarchy. A well-structured website makes it easier for search engines to crawl and index your pages, which can help increase your website’s visibility in the search engine results pages.
6. Duplicate Content
Duplicate content can hurt your website’s SEO efforts since it confuses the search engine about which content to rank. Use tools like Siteliner or Copyscape to identify duplicate content on your website, and take necessary steps to fix it.
7. Broken Links and 404 Errors
Broken links and 404 errors can negatively impact the user experience on your website while also deterring search engine bots from crawling your website properly. Use a tool like Screaming Frog to scan your entire website and identify any broken links, and take steps to fix them.
In conclusion, technical SEO is a critical component in maximizing the visibility, reach, and engagement of your website. Conducting a technical SEO audit using the above checklist on a regular basis will help ensure that your website is performing well and staying up-to-date with search engine ranking factors. By prioritizing technical SEO, you are setting yourself up for a winning website in the long run!