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Enhance Your Website’s Ranking with These Technical SEO Audit Tips

As an online business owner, it is essential to have a strong online presence to increase your website’s visibility and reach more potential customers. In this regard, having a website that ranks well on search engines is crucial. However, achieving a higher ranking for your website requires more than just producing quality content. Technical SEO audit is a must. A technical SEO audit can help ensure that your website is optimized for search engines to rank your site higher. Here are some tips to help you conduct an effective technical SEO audit and boost your website’s ranking.

Website Speed and Performance

The loading speed of your website plays a vital role in your website’s ranking. According to studies, most people expect a website to load within two to three seconds. Therefore, you should ensure that your website’s speed is fast enough to keep visitors interested. You can use tools such as Google PageSpeed Insights or GTMetrix to test your website’s speed and identify any issues that slow it down. More so, ensure that images and videos are adequately optimized and compressed to minimize the website’s load time.

Structured Data

Structured data is a method of organizing website content to provide search engines with information about your website. It enables search engines to understand the content on your website better, resulting in better search results. Therefore, ensuring that your website has structured data is an essential part of technical SEO. Use Google’s Structured Data Testing Tool or a Schema Markup Generator to add structured data to your website.


Another critical aspect of technical SEO that can affect your website’s ranking is mobile-friendliness. With the increasing use of mobile devices, it is essential to ensure that your website is optimized for mobile. Google’s mobile-friendly test tool can help you determine whether your website is mobile-friendly or not. If your website is not mobile-friendly, make changes to improve its performance for mobile users. This includes responsive design, smaller images, and faster load times.

URL Structure

The structure of your website’s URLs is another crucial factor that can impact your website’s ranking. Ensure that your website’s URLs are easy to read, descriptive, and include relevant keywords. It is advisable to use lowercase letters, hyphens, and to keep the URLs short to make them easy to read and remember. Also, avoid using numbers or special characters, which can be confusing to users and search engines.

Site Security

Website security has become a vital aspect of technical SEO. Google and other search engines use HTTPS as a ranking factor. HTTPS protects users from being hacked and provides authentication, data integrity, and encryption. Therefore, ensure that your website has an SSL certificate installed and is serving your site over HTTPS. The certificate will provide your website visitors with a padlock icon next to your URL, indicating that your site is secure.

In conclusion, technical SEO is essential if you want to improve your website’s ranking on search engines. By following the tips above, you can conduct an effective technical SEO audit and identify any issues that might affect your website’s ranking. Once identified, take the necessary steps to optimize and improve the performance of your website. Remember that SEO is a continuous process, and regular audits will help you maintain or improve your website’s search rankings.

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