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As a website owner or digital marketer, technical SEO is not something you can afford to overlook. It involves ensuring that your website is set up correctly to be crawled and indexed by search engines, ensuring that it can be easily accessed by users, and setting the foundation for search engine optimisation.
However, there are several technical SEO checklist items that cannot be missed if you want your website to succeed. In this article, we’ll take a look at some of the most critical technical SEO checklist items you should implement on your website.
1. Site Speed
Site speed is a crucial factor in technical SEO, and it can influence everything from user experience to search engine rankings. Google has stated that site speed is a ranking factor, and it’s known to have a significant impact on bounce rates.
To improve your site speed:
– Use a fast web hosting service
– Optimise your website images
– Use a content delivery network (CDN)
– Use a caching plugin
– Use a website speed monitoring tool to regularly check your website’s speed
2. Mobile-Friendliness
With mobile devices accounting for an increasing share of internet traffic, mobile-friendliness is no longer an optional feature. Mobile-friendliness is so important that Google has begun to use mobile-first indexing to rank sites, meaning that they now primarily use the mobile version of a website’s content to rank pages.
To make your website mobile friendly:
– Implement a responsive design
– Use easy-to-click buttons
– Use appropriate font size
– Avoid using Flash and pop-ups
3. XML Sitemap
An XML sitemap is a document that tells search engines about the structure of your website, what pages are on it, and how they relate to each other. It enables search engine crawlers to understand site hierarchy, and recognise new and updated content.
To make sure you have an XML sitemap:
– Use a sitemap generator
– Submit your sitemap to Google Search Console and Bing Webmaster Tools
4. Site Architecture
Site architecture refers to how your website is structured, including the hierarchy of pages and how they relate to each other. A well-designed site architecture can help to make it easier for users to navigate your website, and it can help search engines to crawl and index your site more efficiently.
To improve your site architecture:
– Use a clear navigation structure
– Use breadcrumbs
– Use internal linking
– Use clean URLs
5. Secure HTTPS Connection
Having a secure HTTPS connection is essential for websites. Not only can it help to protect user data, but it can also improve website credibility and user trust. Google has also stated that HTTPS is a ranking factor, meaning that websites with HTTPS may rank higher in search engine results pages (SERP).
To ensure that your website has a secure HTTPS connection:
– Acquire an SSL certificate from a certificate authority (CA)
– Install the certificate on your web server
– Redirect all HTTP traffic to HTTPS using 301 permanent redirects
In conclusion, technical SEO is a crucial aspect of website success, and ignoring these critical technical SEO checklist items can lead to disastrous results. By following these technical SEO checklist items, you can help improve your site speed, mobile-friendliness, site architecture, XML sitemap, and secure HTTPS connection, making it easier for users to find and use your website.
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