As a new YouTuber, you may be wondering how to make your channel stand out among the millions of others. One key factor to consider is the use of keywords. By discovering and implementing the best keywords for your channel, you can increase your chances of being discovered by viewers who are interested in your content. In this beginner’s guide, we will explore how to find the best keywords for your YouTube channel.
1. Brainstorm Topics
The first step in finding the best keywords for your YouTube channel is to brainstorm the topics you plan to cover. For example, if you are creating a beauty channel, your topics may include makeup tutorials, skincare routines, and product reviews. Once you have a list of topics, you can start identifying specific keywords related to each.
2. Use Keyword Research Tools
Keyword research tools can help you discover new keywords related to your topics. Some popular keyword research tools include Google Keyword Planner, SEMRush, and Ahrefs. These tools can tell you how often people search for certain keywords and provide suggestions for related terms.
3. Analyze Your Competitors
Another way to discover the best keywords for your YouTube channel is to analyze your competitors. Look at other channels in your niche that are successful and see what keywords they are using in their titles, descriptions, and tags. You can use these keywords as inspiration for your own content.
4. Consider Long-tail Keywords
Long-tail keywords are phrases that contain three or more words. They are more specific and targeted than broad keywords, making them useful for niche topics. For example, instead of using the keyword “skincare,” you could use a long-tail keyword like “natural skincare for acne-prone skin.”
5. Use Descriptive Titles
Your video titles should accurately describe the content of your video and include relevant keywords. This will make it easier for viewers to find your content and understand what it’s about. Avoid clickbait titles that are misleading or exaggerate the content of your video.
6. Optimize Your Descriptions and Tags
In addition to your video titles, your descriptions and tags should also include relevant keywords. Your description should provide more details about the content of your video and include a call to action for viewers to subscribe or like your video. Tags are additional keywords that help YouTube understand the content of your video and recommend it to viewers.
In conclusion, finding and implementing the best keywords for your YouTube channel is essential for increasing your visibility and attracting more viewers. By brainstorming topics, using keyword research tools, analyzing your competitors, considering long-tail keywords, using descriptive titles, and optimizing your descriptions and tags, you can improve your chances of success on YouTube.