In today’s digital age, businesses need to be visible and easily accessible online. The best way to achieve this is by optimizing search engine rankings through Search Engine Optimization (SEO). SEO strategies include on-page optimization, off-page optimization, and technical optimization. However, as crucial as these tactics can be, there are times when they simply don’t work.
When traditional SEO strategies aren’t yielding favorable results, it’s time to explore unconventional, expert strategies that will change the game. Top SEO consultants have discovered these elusive strategies through years of experience and have seen them reap commendable results.
Here are some game-changing SEO strategies from top SEO consultants:
1. CREATE CONTENT PEOPLE WANT TO SHARE.
Content is king, and it does more than just attract website traffic. Sharing content on social media is one of the most effective ways to generate buzz around a brand. Creating high-quality content that people want to share is an excellent long-term investment for your brand.
2. FOCUS ON CORE WEB VITALS.
When Google’s algorithm takes effect in May 2021, focus on Core Web Vitals will be crucial. Loading speed, user-friendliness, and stability are essential metrics that determine a website’s ranking. Investing in making necessary fixes will give you the edge over competitors.
3. BUILD HIGH-QUALITY RELATIONSHIPS.
Establishing relationships with other high-authority websites in your niche is a great way to gain backlinks, mentions and build your brand’s reputation. Offer valuable content and build genuine engagement. Building links in this way not just benefits your website’s rankings but also aligns you with industry leaders.
4. UTILIZE VOICE SEARCH AND VIDEO SEO.
Voice search SEO and Video SEO are relatively new SEO strategies, but their impact is growing. Ensure that you optimize all multimedia content on your website, making it easier for customers to find solutions to their queries.
5. BE PRESENT ON SOCIAL MEDIA PLATFORMS.
Social media can build your brand’s reputation and drive website traffic. Ensure you have a robust social media marketing strategy, sharing content that reflects and engages with your target audience.
In conclusion, SEO strategy is not a one-size-fits-all approach, and when traditional methods do not work, it’s best to incorporate expert strategies. Hiring top SEO consultants will give you insight into these new strategies and enable you to stay ahead of the game. Ultimately, an excellent SEO strategy paired with creativity is the key to long-term success.