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Achieving Improved Search Rankings with This Technical SEO Audit Checklist

Achieving improved search rankings is a crucial goal for any website owner. The process of getting there can be complex and daunting, but a technical SEO audit is an essential tool in the optimization arsenal.

A technical SEO audit is the process of examining a website in-depth to identify issues that can affect search engine visibility. The audit focuses on the technical aspects of a website, including site architecture, speed, indexing, and mobile compatibility.

This article will outline a comprehensive technical SEO audit checklist to help website owners achieve improved search rankings.

1. Site architecture

The site architecture is critical for search engines to crawl and index the pages on your site correctly.


– Ensure that your site has a clear and logical structure with an easily navigable menu.
– Make sure that all pages on the site have unique URLs and avoid duplicating URLs.
– Create a sitemap, including all pages on your site, and submit it to Google Search Console.

2. Page speed

Page speed is a critical factor in both user experience and search engine rankings.


– Use a website speed testing tool like Google PageSpeed Insights to check your website’s load time.
– Compress images to reduce their file size without sacrificing image quality.
– Use a content delivery network (CDN) to improve the loading speed of static assets such as images, stylesheets, and scripts.

3. Indexed pages

Search engines can only rank pages that they can crawl and index.


– Use Google Search Console to identify and fix any crawling and indexing issues.
– Check robots.txt file to ensure there are no restrictions on search engine indexing.

4. Mobile compatibility

Mobile compatibility is essential for both usability and search engine rankings.


– Use a mobile-friendly theme that is fully responsive to different screen sizes.
– Check that all pages, including pop-ups, are optimized for mobile browsing.

5. On-page optimization

On-page optimization is a crucial factor in determining the relevance of a page to a search query.


– Use a descriptive and relevant title tag and meta description on each page.
– Include image alt tags that accurately describe the image.
– Use header tags (H1, H2, H3) to structure your content.

6. Backlinks

Backlinks are essential to a website’s search engine rankings as they indicate the authority and relevance of your website to search engines.


– Audit your backlink profile using a tool like Ahrefs or SEMrush.
– Remove any low-quality or spammy links.
– Reach out to website owners relevant to your niche and ask for links to your website.

In conclusion, a technical SEO audit is an essential first step in improving your website’s search engine visibility. By following this checklist, website owners can identify and fix issues that may be hindering their search engine rankings. Remember, optimizing for search engines is an ongoing process, so make sure to regularly check and update your website for optimal results.

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