As a business owner, you understand that search engine optimization (SEO) is an essential part of your digital marketing strategy. However, when it comes to hiring an SEO professional, you may be torn between an agency and a freelancer. While both options have their advantages, hiring an SEO freelancer has its perks. Here are five reasons to consider working with a freelance SEO consultant instead of an agency.
One of the primary reasons to go for an SEO freelancer is the cost effectiveness. Agencies often have a team of professionals that work on a project, including project managers, SEO specialists, content creators, web designers, and developers. As a result, their services are typically more costly than a freelancer’s. A freelance SEO consultant can save you money by working alone, which means you won’t have to pay for unnecessary services.
2. Personalized Attention
Another advantage of hiring an SEO freelancer is the personalized attention that they offer. Since they work alone or with a smaller team, they’ll have more time to focus on your project, which means that they can offer a more personalized approach. They will be able to provide you with tailored recommendations and adjust their strategy according to your specific business goals.
3. Faster Turnaround
Most freelancers work on fewer projects and are dedicated to completing them quickly. They usually have less bureaucracy and work in a more streamlined structure. With that, they can complete your project quicker than an agency would. This ensures that your website is optimized and ranking faster, which will lead to an increase in traffic and revenue.
4. Specialist Knowledge
SEO is a complex field that requires expertise in various subfields such as link building, keyword research, and technical SEO. Unlike agencies, freelancers are often specialists in a few areas, which means that they have deeper knowledge and can provide better insights specific to your niche. Additionally, freelancers often stay up to date with industry trends and best practices, which ensures that they can offer cutting-edge SEO solutions.
5. Flexible Services
Lastly, working with a freelance SEO consultant gives you the flexibility to choose services that meet your current needs. Agencies typically offer packages that include a wide range of services, some of which may be unnecessary for your business. An SEO freelancer provides you with an opportunity to work with someone who can recommend the exact services you need to achieve your SEO goals, without being tied down to packages that do not work for your product or niche.
In conclusion, hiring an SEO freelancer provides a cost-effective, personalized, efficient, specialist, and flexible service. While there are advantages of working with an agency, freelancers can provide just as much value if not more. Be sure to take the time to research different freelancers, check their reviews and previous work, and choose someone that you trust and aligns with your brand values.