As a small business owner, local SEO is key to success in building online awareness, and driving traffic to your site. A good local SEO strategy will increase your visibility in the search engine results pages, boost traffic to your website, and generate more leads and sales. If you are ready to improve your local SEO, we have compiled a 10-point checklist to get you started:
1. Optimize your Google My Business Listing:
Completing your Google My Business (GMB) profile allows you to appear in relevant local search results, and ensures that your business’ accurate and up-to-date information is displayed. Some optimization techniques include adding pictures and videos, promoting reviews, and verifying your location.
2. Claim and Optimize Local Listings:
Use online directories like Yelp, TripAdvisor, and Yellow Pages to claim and optimize your local listings. Proper optimization ensures that your business information is consistent across all directories and helps you rank higher.
3. Research and Use Relevant Local Keywords:
A good local SEO strategy starts with keyword research. Use Google Keyword Planner to identify relevant localized keywords/keywords with high search volume and incorporate them into your website and Google My Business listings.
4. Create Localized Content:
Create content tailored to your local audience, or cover topics relevant to your area of operation. Such can include blog posts, videos, or even post across local forums and directories. Creating localized content helps improve your authority and search engine rankings, and it can generate more website visits and shopper loyalty.
5. Optimize Your Website’s On-page SEO:
Optimize your website with local keywords, meta descriptions, and optimized title tags. Other techniques include using header tags, adding internal and external links, and optimizing images with descriptive file names, alt tags, and captions.
6. Build Quality Backlinks:
Getting backlinks from other websites signals trust and authority to Google, leading to higher rankings. Keep in mind that quality trumps quantity. Build high-quality, industry-relevant backlinks from trusted sources.
7. Monitor and Manage Online Reviews:
Positive reviews from customers can amplify your online visibility and increase your local SEO ranking. Encourage customers to leave positive reviews and reply to feedback – this signals Google that you care about your customers and customer experience.
8. Install Google Analytics and Track Your Results:
Use Google Analytics to track your site’s traffic and engagement details as they relate to your local SEO efforts. Use the results to tweak future strategies and meet goals.
9. Localize Your Social Media Accounts:
Make sure your social media profiles are optimized for local SEO. Use location-specific keywords and hashtags, follow and engage with other local businesses, and maximize Instagram stories and Facebook Live videos to stay ahead of the competition.
10. Leverage Local Influencers:
Reach out to local influencers and bloggers to review your products, promote your services or use their social media presence to reach a broader audience. Influencer partnerships can go a long way in increasing site traffic, boosting sales, and improving your local SEO.
In conclusion, SEO is a powerful tool to drive traffic to your site and improves your online visibility in the local search results. With the above checklist, you can get started with a solid local SEO foundation, and increase your chances of success. If you need more guidance, contact us! We’ll be happy to chat.